Every kid loves a great printed tee. Whether it’s a skull and crossbones, baseball
glove, or their favorite superhero, they love to wear cool screen prints. Now,
since screen printing has become less and less expensive, almost anyone can set
up a screen print shop and sell their shirts locally or online.
A few blogs ago, I wrote about the
weight and comfort of fabric in high-quality children’s clothing in comparison
to cheaper clothes that you find at some of the major department stores. While fabric is the backbone of any good
piece of kids’ clothes, the quality of the print is also where there is big
difference between brands.
When I was growing up, I remember Fruit of the Loom’s
Underoos. These were the boy’s
briefs and undershirt in the colors of their favorite superhero with his emblem
screened across the shirt. There was
Superman, Batman, and even Aquaman (although I don’t think he was too popular).
The problem always was, however, that
after a few months of wear and wash, the logos faded, cracked, and began to
peel away from the shirt. Soon, instead
of having the Man of Steel’s insignia on your chest, you went to bed in red and
baby blue undies – not very tough.
While most screen prints today are
not nearly this fragile, you can see and feel the difference from a brand like Wes and Willy and a lesser one. Wes and Willy uses screen printing ink that
outlasts the constant wear and wash - if you can peel it off him long enough to
wash it - of any boy. I have yet to see
any instance of a screened tee that has faded before a child has outgrown
it. Not only are they durable, but the
vivid colors they come up with for their prints show that the Wes and Willy
artists put time into their designs. Combine that with the texture of the prints and it’s not surprising that
my sons’ favorite shirts are from their line.
So next time you are in the boys
section of a department store, pull out a few graphic tees and look at them
side by side. Compare the weight of the
fabric, the density of the ink, and brightness of the colors. Above all, ask yourself or your son (if you
can manage to get him to go clothes shopping) is it a cool print that he will
want to wear? Take the best of these and
see how they stack up to a tee you picked up at Red 21 Boys. I bet you’ll be surprised at the difference
in quality you get with Wes and Willy.
Feel free to share your thoughts here about your shopping experiences- your disappointments and big wins; your
favorites and your kids’ favorites.